Scholarly Article

Waffles "Artek" in Russian Cultural Texts

Ermashova, Irina

2024-12-11 · Poznańskie Studia Slawistyczne · Adam Mickiewicz University Poznan

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Abstract

In this article, the function of the brand name "Artek waffles" in Russian-language texts such as poetry, prose, and songs will be presented. For many years, the product name has been associated with the "Artek myth," the sea and childhood, which has found confirmation in artistic texts. It is worth considering what meanings does the brand name encode today?

Keywords

waffles, Artek, chrematonym, myth, revision

Citation Details

Poznańskie Studia Slawistyczne, pp. 29-44